Witchy Brunette Is The Anti-Summer Hair Colour We’re Crushing On

If you’re more of a moonlight girl than a sun-worshipper, chances are you skip trends in favour of following the beat of your own drum. If so, witchy brunette may be more your temperature when it comes to this summer’s hair colour. It side-steps the age-old ritual of shifting hair lighter and brighter as soon as the sun rolls round, in favour of something a little moodier and darker.

Unsurprisingly, sunshine strands are big news this summer, as with all the previous ones. Topping the charts for 2024? You’ve got luxe blonde, which centres on subtle, seamless dimension and looks luxurious, without you being able to place your finger on exactly why. There’s golden hour blonde, which sees silky golden tones lit up through strands to give a perma-gold filter to hair. And there’s “brookie blonde” a delicious hybrid of cookie and blondie tones.

Pretty? Sure. Groundbreaking? Not exactly. But, if that’s not your vibe, witchy brunette is brewing its own kind of magic. And, well um, the anti-trend has kind of become a trend in its own right with offbeat, rebel hair colours forming their own sub-cult this summer. Because, individuality and expressionism is very much in.

And while almost-black strands aren’t a new phenomenon, we’ve definitely noticed the hair colour getting paired with longer, witchier, XXL lengths and wilder, mussier styling that celebrates organic texture.

Charli XCX is big on bratty, wispy ends and letting her texture loose.